Apps shown in the ads include AmpliTube, Style.com, GarageBand, TED, iMovie, iBooks, Dinosaur Zoo, Toca Hair Salon, Vimeo, Rockmate, Glow Hockey 2 HD, and FaceTime.
Apple has launched a companion billboard campaign, as well.
Source: http://www.macrumors.com/2013/02/17/apple-posts-new-alive-ipad-television-ad/
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